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HISTORY OF YSL YVES SAINT LAURENT FOR YSL YVES SAINT LAURENT AUTHENTICATION

Last Updated May 24, 2017

is a French luxury fashion house founded by Yves Saint Laurent and his partner, Pierre Bergé. Saint Laurent Paris revived its haute couture collection in 2015 under creative director Hedi Slimane. The new collection, "Yves Saint Laurent Couture" or "Saint Laurent Paris 24, Rue de L’Université" is the French house's first couture collection ever since the retirement of its legendary founder in 2002.

Founded in 1961 it has been considered one of the world's most prominent fashion houses and known for its modern and iconic pieces, such as its tuxedo jackets for women. Today Saint Laurent Paris markets a broad range of women's and men's ready-to-wear products, leather goods, shoes, and jewellery. Yves Saint Laurent Beauté also has a notable presence in the luxury beauty market, although this is run independently through L'Oreal Paris that licenses the name.

Competitors to Yves Saint Laurent include, among many, the fashion houses of Chanel, Burberry, Dior, Gucci, Louis Vuitton and Prada.


Despite the fact that Hedi Slimane had previously worked with the house, there was much controversy following his appointment, particularly after it was announced the ready-to-wear line would be rebranded as Saint Laurent, However, the Yves Saint Laurent name and iconic YSL logo have been retained for accessories such as handbags and shoes, and cosmetics (which are licensed to L'Oréal). It was also announced that the design studio would move to Los Angeles, California, Slimane's adopted home, while the couture atelier would remain in France.Hedi Slimane stated that he drew inspiration from when the ready-to-wear line was first launched as Saint Laurent Rive Gauche However, the decision made headlines around the world. It became more controversial after it was reported that famed, Parisian boutique Colette was selling shirts with the line "Ain't Laurent without Yves." Saint Laurent requested the store to stop selling the shirts, which it did in its online store. In October 2013 it was reported that Colette received a letter accusing it of selling counterfeit products that seriously damaged the brand. Following the accusation it was announced that Saint Laurent had canceled Colette's order for its Spring 2014 Collection, despite the fact that the boutique had been stocking the brand since 1998.

CITATION WIKIPEDIA.COM


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Real Authentication was founded by an experienced group of handbag authentication experts with the same mission in mind - to help our fellow designer handbag lovers buy and sell luxury goods with the complete confidence and protection they deserve. Each person on the Real Authentication team has gained their qualifying experience by working with some of the top leading handbag and authentication companies in the industry. The Real Authentication team has collaboratively assessed over 100k preowned designer handbags, shoes and accessories and possess both hands-on and virtual handbag authentication, identification and appraisal experience. Real Authentication has truly acquired the most knowledgable minds in the industry to collectively go after counterfeiters. We vow to use every ounce of our handbag authentication and research skills to provide the highest quality luxury handbag services to each and every one of our clients. We are happy to assist you with all of your designer handbag, designer shoes and accessory needs, individuals and businesses alike. Contact us today for simple, trusted same day handbag authentication service.                                          ...REAL IS BETTER

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