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STELLA MCCARTNEY AUTHENTICITY

Last Updated September 4, 2017

In 2004, Stella McCartney designed clothes for Madonna's Re-Invention Tour, Annie Lennox's summer tour, and Gwyneth Paltrow's and Jude Law's costumes for the film Sky Captain and The World of Tomorrow.

"Stella McCartney" reads beneath the Adidas logo on this dress worn by Caroline Wozniacki at the 2010 US Open.

She also launched a joint-venture line with Adidas, establishing a long-term partnership with the corporation in September 2004. This line is a sports performance collection for women. The critically acclaimed sports performance collection "adidas by Stella McCartney," has since successfully grown to include several athletic disciplines including running, gym, yoga, tennis, swimming, golf, winter sports and triathlon. In September 2010, Stella McCartney was appointed Team GB’s Creative Director for the 2012 Olympics by adidas – the first time in the history of the games that a leading fashion designer has designed the apparel for a country’s team across all competitions for both the Olympic and the Paralympic Games.

In 2005, she designed a range of clothing and accessories for H&M to boost public awareness of her own brand and to create more affordable options for her fans. The line was released in November of that year and sold out almost immediately on launch day in record time.[citation needed] On 12 March 2007, McCartney's limited edition 42-piece range was released to just 100 Target stores exclusively in Australia. The range was priced from $30 for a silk scarf to $200 for a taffeta trench coat.

In January 2008, McCartney's collaboration with lingerie label Bendon was scheduled to be released to department stores, speciality stores and Stella McCartney stores.[citation needed] McCartney was also scheduled, in early 2008, to release a line of handbags for LeSportsac. The collection has 30–40 styles and priced at $200–500. The collection consists of travel bags, luggage, baby accessories and bags for mothers with infants and toddlers. The line is sold at high end retailers, the Los Angeles and New York Stella McCartney stores, select LeSportsac boutiques, and will be available for purchase online.

Since starting her own label, McCartney has also collaborated on projects with several artists including Gary Hume, R. Crumb, Jeff Koons, David Remfry and Ed Ruscha.

In January 2010, McCartney announced she would be collaborating with Disney to create an Alice in Wonderland-inspired jewelry collection.

In July of the same year, together with PETA and Eco Designer Atom Cianfarani, McCartney worked to petition the British M.O.D. to cease the use of Canadian Black Bears as the fur for their guards' hats. As of yet, the Military has not taken up the change.

In September 2010, Stella McCartney was appointed Team GB’s Creative Director for the 2012 Olympics by Adidas. The uniforms were worn by athletes in the British Olympic and Paralympic teams who were competing in the London 2012 Olympic Games and Paralympic Games. In March 2012 the Team GB kit was publicly displayed.

In October 2010, Stella relaunched her Designers for Target range in Australia. Priced at A$30–249, it proved less popular than its previous iteration.

In July 2011 she participated at the catwalk of The Brandery fashion show in Barcelona.

In September 2011 Stella McCartney’s costume designs for the New York City Ballet’s Ocean's Kingdom premiered in New York.

CITATION WIKIPEDIA.COM


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