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HISTORY OF BOTTEGA VENETA FOR BOTTEGA VENETA AUTHENTICATION

Last Updated April 28, 2017

Bottega Veneta was established in 1966 in Vicenza, Italy by entrepreneurs Michele Taddei and Renzo Zengiaro. The company was founded with the aim of producing artisanal leather goods. The company developed a distinctive leather weave design, called intrecciato, that was used on the exterior of many of its products, and became widely associated with the Bottega Veneta brand.

Intrecciato was the starting point for Bottega Veneta’s evolution, and continues to be one of the most recognizable elements of the brand.

In the 1970s, the company began advertising with the tag line “When your own initials are enough". By the early 1980s, Bottega Veneta was a favorite of the international jet set, with clients including Jacqueline Kennedy Onassis and the empress Farah Pahlavi. Andy Warhol made a short film for the company in 1980. Zengiaro left Bottega Veneta in the late 1970s, and Taddei departed a few years later. Vittorio and Laura Moltedo began to run the company.

During the 1980s, Bottega Veneta’s fortunes began to decline. In a miscue, the company changed its image and began emblazoning a BV logo on its products. In February 2001, the struggling company was acquired by Gucci Group for $156 million. Tom Ford, then Gucci Group's Creative Director, hired Tomas Maier, who had previously worked at Sonia Rykiel and Hermès, as Bottega Veneta's Creative Director in June of that year.

After receiving total creative control from product and store design to advertising, Tomas Maier set about returning the brand to its original identity. He removed visible logos from the brand’s products, highlighted the signature intrecciato weave, and returned the company’s focus to artisanal production. Vogue described the change of image as an emerging example of “stealth wealth.” Bottega Veneta presented its first women’s ready-to-wear runway show in February 2005 and its first men’s runway show in June 2006.

CITATION WIKIPEDIA.COM


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